Diversifying esports market penetration strategy: How th leading Scandinavian esports provider, Betspawn, improves onboarding, conversion and user retention
SOLUTION: GWEN API
Enter GWEN, Insert Coin’s agnostic KPIs enhancing Gamification platform.
The brilliance in Betspawn’s solution was not just using GWEN, but where and how they integrated GWEN within the onboarding process and later on in the customer journey as well.
Betspawn’s strategically improved conversion, engagement and retention by implementing multiple of GWEN’s modules; Tutorial, Levels and Mission, which creates an immersive experience from the first visit on Betspawns platform.
“The incredible increase in conversion and engagement we see now is only the beginning of our gamification journey together with Insert Coin”
Vidar Duvnäs, CEO of Betspawn.