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Case Study

Diversifying esports market penetration strategy: How the leading Scandinavian esports provider, Betspawn, improves onboarding, conversion and user retention 




Betspawn is an esports iGaming platform that enables esports
fans to bet, watch esports and play on slots in one place.

Founded in 2016, Betspawn is one of the fastest-growing esports iGaming platforms, with coverage across 20+ esports and a global user base.


Downward sloping curves for retention, conversion, and loyalty.

Full developer pipeline with limited time to get started.

Limited Gamification expertise.

Lacking the ability to maintain Gamification.

In a competitive marketplace, dominated by large brands such as Mr Green and Betway, Betspawn knew they had to create a beautiful, synchronized cross-device gamified experience in order to draw users away from their typical esports habits.

Normally, user consistency and retention are achieved through bonuses and monetary related rewards in iGaming. Nevertheless, it’s getting harder to acquire and retain users when the sensation of novelty, sign-up bonuses, and rewards are used up, which often leads to a drop-off. This was the problem with Betspawn’s original platform design and communication, which had an undesirable drop-off rate and lower conversion than desired, due to information overload and product complexity.

Therefore, Betspawn sought out a custom solution to simplify and facilitate onboarding and deposits, while maintaining a high percentage of returning users.

Solution: GWEN API

Enter GWEN – Insert Coin’s agnostic KPIs enhancing Gamification platform.

The brilliance in Betspawn’s solution was not just using GWEN, but where and how they integrated GWEN within the onboarding process and later on in the customer journey as well.

Betspawn strategically improved conversion, engagement and retention by implementing a multitude of GWEN’s modules; Tutorial, Levels and Mission.

“The incredible increase in conversion and engagement we see now is only the beginning of our gamification journey together with Insert Coin”

Vidar Duvnäs, CEO of Betspawn.

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