Tell us a little bit more about the different module sets? What is that?

The modules is our way to divide the functionality based on how the user interacts with the system.

Our work to develop new functionalities that can deliver different gamification elements is a constantly ongoing process. This will help our customers and their users to achieve their goals.

Some of the modules that are available today is:

Level: This helps the customer to achieve a sense of development by rewarding the user with points for different tasks. These tasks can range from completed missions, performed actions etc.

Mission: This can give the user missions based on what the user can do in the system that the customer provides. A simple example on what a mission can be is: ‘Review three items in the store’ or ‘share three items on social media.’

Shop: This module makes it possible for the user to earn virtual currency in GWEN which the user then can use to buy digital or physical products from the customer through GWEN’s shop interface.

Tutorial: This module introduces the user to GWEN or to the product that the customer offers.

Achievement: This module pays attention to when the user has made something exceptional.

Leaderboard: This module can be used in a competitive context or to get a sense on where you stand relative to other users.

Challenge: Enables the customer to define tasks that are more complex and/or dynamic than those that are generated through the mission module.

The core factor of our product is that we make an analysis of the system that the customer provides and identifies what the user can do in that system.

For us to reach that valuable insight we look into what kind of business branch the customer operates in but also what kind of behaviors that the customer want to underline and give rewards to.

An e-commerce site that drives social interaction receives one collection of modules while a school receives another module set.

What is a KPI?

A KPI (Key Performance Indicator) is a form of measurement tool where you can see what works and what doesn’t in a customers product or business.

What is a Performance Indicator?

What is a Widget?

A widget is like a program in the program. In our case it is a way for us to present what GWEN does for the user.

As an alternative to the scenario where the customer controls the presentation themselves, Insert Coin can do this through our smart widget solution that easily can be added to the customers product.

As a customer you choose if you want to use our widget, that you can customize to fit your needs, or if you want to control the visualizing process yourself by retrieving information from our API and present the information in a way that suits your business.

Two scenarios:

1. Widget customer

This is for the customer that doesn’t want to spend any time or energy on developing their own visualisation of the gamification that GWEN provides. With the help of a few rows of code the widget is included in the product and through this widget Insert Coin is responsible for the complete visualization of GWEN.

2. API customer

If the customer wants to exert more control over the presentation and maybe want a more seamless presentation we offer an API (Application Programming Interface). This is an interface that communicates with another program and the customer can then get information from it and choose what the end-user needs to see.

For example, if our customers end users want the ability to see what level they are currently on, our customer sends a question to our API where the question is ‘what level is this user currently on’. Our API then gives the answer that the customer then can display.

The strength in using our widget is that the customer get everything served and ready to go without the customer having to worry about anything.

We keep track what users are logged in and present everything that the user need to see.The strength with the API solution is that the customer can choose how the information is presented. The customer can also get a more tailormade presentation of GWEN with their own system.

How can I as a customer use GWEN?

By determine what a user can do with the product and what behaviors you as the customer want to reward, you can use GWEN to enhance the customer experience but also to help the end user to achieve their goals.

Gamification focuses on enabling players to achieve their goals – and as a consequence the organisation achieves its goals

Important questions to ask here is, why does anyone use the product? What goals does the end user want to achieve and how can we help the user achieve this?

If the user can achieve their goals the customer will earn money due to the fact that the end users will be more engaged and more likely to return to the product or service and use it further.

What is no-touch?

It is a simple and automated way to get started with GWEN regardless if you just want to try it out or if you already have decided to make GWEN into an integral part of your product.

The no-touch flow starts with the customer answering a couple of questions, for example: ‘What business branch do you operate in? or ‘What kind of behavior patterns is important for you to focus on?’

This will then result in a list of different behaviors that we think that the end-user can do or register in the product, for example: ‘Share on social media’, ‘Submit a school paper’ or ‘Register a training session’.

The customer can then go through the list to see if all the different behaviors fit in on their product and remove the kind of behavior patterns that is not possible to achieve.

If there is a behavior pattern that isn’t possible to implement at the moment, it can be added later on when it is in place.

If it turns out that the customer needs a more specific gamification solution after he or she has gone through the guide, than the customer can contact Insert Coin to receive a more tailormade solution. A so called enterprise solution.