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Why is there a need for Gamification in HR?

Gamification in HR is now a long-time, well-discussed topic in HR. Many critical voices think it creates a way too competitive business culture, triggering individual and not team efforts. But Gamification in HR is so much more about behavioural design than about competition. When discussing gamification in HR, we need to shift focus from an external perspective to the view of developing efficient onboarding and re-training processes. Studies confirm that about 25% of employees are in some type of career transition where 50% fail between 4 to 18 months.

What is Gamification in HR?

Research and conventional wisdom both suggest that employees get about 90 days to prove themselves in a new job. The faster new hires feel welcome and prepared for their jobs, the faster they will be able to successfully contribute and increase performance.

Gamification could be called motivational design with greater usability, inviting the employees to gradually achieve goals by making the journey highly enjoyable. Many of the motivational elements stem from games, but they can be applied to a multitude of areas. Gamification could give workforce increased motivation, loyalty and activity, as well as lessening the risk of mental illness in the team.

Gamification vs. other supporting HR tools?

Research confirms a variety of benefits stemming from the application of gamification in HR. One reason behind the success of gamification lies in creating motivation and commitment among the employees. It is the underlying consideration of design that encourages interactivity and progress in day-to-day work. It has been shown that other tools and incentive techniques like money, contrary to popular belief, is quite an ineffective motivational trigger. Especially when dealing with people with higher socioeconomic status. Instead, working with triggers connected to long- and short term goals that the employee can trace, control and influence, creates a greater feeling of reward and motivation.

Gamification and Employee engagement

Gamification and Employee engagement

A multitude of studies show significantly increased activity in employees who get their workplace or institution gamified. Employees using gamified materials become more motivated to change and streamline their behaviour to get better and more efficient at their work. Studies have shown that the company efficiency could increase by 15-20 per cent depending on trade. Gamification has been proven to align with goals, highlighting the importance of clear end goals for the employees’ well-being and job satisfaction, with the added motivation of achievable goals to make the work more motivating. Gamification presents itself as a great tool for this by showing a clear target and rules for employees to follow on their way to achieving their respective goals.

Some Gamification examples and success stories from HR

Gamification is not a new concept. Parts of it have been around for thousands of years, like the military tradition of awarding medals as a result of military prowess, but in later years it has really emerged as a notion in and of itself. The reason behind its growing popularity is simply that we play a lot more digital games these days. More than 71 per cent of the working population play some kind of digital game in their spare time, according to studies, and the curve of gamers in employable age is only rising. Here we can see synergies between the hobbies and work of the employees, which increase their motivation. The gamified employee journey has just begun.

GWEN as a Solution in HR

GWEN has been implemented in various environments of Swedish enterprises and is mainly connected to onboarding programmes and re-training programmes. This can be done in many different ways, from building stand-alone gamified apps that connect all systems within HR to re-training programs where GWEN has been implemented into VR environments to re-train different teams in more complex environments that demand teamwork in order to increase efficiency.

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