Insert Coin’s Science department aims to use scientific behavioural principles to support the successful commercialisation of research competencies, capabilities and the results from research done by Insert Coin towards its clients and end-users.
The overall objectives for Insert Coin in the field of Science are to develop, test and provide new models, techniques and proceedings for research commercialisation, which enable Insert Coin in collaboration with universities and research institutions to market their research more effectively.
The approach uses existing techniques from businesses and Technology & Innovation collaborations. Essentially, there are two main goals in the commercialisation process; to reach research institutions and industrial companies interested in purchasing research outcomes or capabilities.
The process in GWEN Science
Extracting value in the form of research-based technologies and innovations from universities and research organisations is a challenge. Differing priorities between research institutions and the industry have been pointed out as a reason for this. Therefore, strategic collaboration is needed in order to assess and extract value from research in the most efficient way. GWEN Science aims to be the link between research and business value, in both directions, between universities and industries.
The special feature of GWEN Science is the assumption of behavioural science principles, in particular within the gamification area, as the starting point for all research activities. GWEN Science is generally focused on technology-intensive partnerships but can also be applied in all disciplines of research in behavioural mechanisms. Industries engaged in research and development is identified as the key target market. This leads to research customers, who are willing to invest in scientific research, being the centre of consideration.