Insert Coin’s Science department aims to use the behaviour principles for the area of science, supporting the successful commercialization of research competencies, capabilities and the results from the research done by Insert Coin to its clients and end-users.
The overall objectives for Insert Coin in the field of Science is to develop, test and provide new models, techniques, and proceedings for research commercialization that enable Insert Coin in collaboration with universities and research institutions to market their research more effectively.
The approach uses existing techniques from businesses and Technology & Innovation collaborations.
Essentially there are two main goals in the commercialization process: research institutions and industrial companies interested in purchasing research outcomes or capabilities.
The process in GWEN Science
Extracting value in the form of research-based technologies and innovations from the University and research organizations is a challenge. Differing priorities between research institutions and industry have been sighted as a reason for this. Therefore, strategic collaboration is needed in order to assess and extract value from research most effectively. GWEN Science shall be the link between research and business value in both directions between Universities and Industries.
The special feature of GWEN Science is the determination of the behaviour principles, in particular, the gamification area, as the starting point for all research activities. GWEN Science is generally focused on technology-intensive partnerships but can also be applied in all disciplines of research in behavior mechanisms. Industries engaged in research and development is identified as the key target market. This leads to research customers, who are willing to invest in scientific research, being the center of consideration.