Who is Jan?
I am a user fanatic.
From my point of view, it’s all about the user! For me, when it comes to digitally transform our lives – and the world we live in – into something better, it all comes down to us humans and our behaviour and needs.
Regardless of the business or service in question, there are users with needs to fulfill and who behave in a particular way because of it. For the desired effect to occur in the aforementioned business or service the user must be able to understand, have the ability to perform and also the desire and need to do whatever it is that we expect of her. Without active users, there will be no effects and the system is broken.