Increase your conversion by 115 % with Gamification

November 13, 2018


Increase your conversion by 115 % with Gamification

“The incredible increase in conversion and engagement we see now is only the beginning of our gamification journey together with Insert Coin,” says Vidar Duvnäs, CEO of Betspawn.

Gamification enabled Betspawn not only to make the user experience the better – but their customers also got 230 % more active, 115 % increased conversion, as well as increased their 7-day retention with over 7%.

Betspawn is one of the world’s leading companies when it comes to betting on e-sports. At Betspawn, users can place bets on matches in games like Counter-Strike: GO, DOTA 2, League of Legends and StarCraft II.

In order to enhance the user experience, and at the same time make the users more active, Betspawn uses gamification solutions from the Swedish company Insert Coin.

“Betspawn is a great partner for us. The e-sports industry is growing fast and a lot of the staff at Insert Coin both practices and follow e-sports themselves. Together with Betspawn, we’re now able to make the experience even better for anyone who loves e-sports, “says Carl Bjerkne, CEO of Insert Coin.

The user experience at Betspawn reminds a lot of computer and video games. Insert Coin has implemented different missions for the users, like placing their first bet, a live bet or a combination bet. Each time the user completes a mission, he or she receive experience points which are used for levelling, and reaching new levels is rewarded with free bets, tickets or various giveaways.

The results of Betspawn’s commitment speak for themselves. Since Insert Coin’s solutions were implemented, the average user’s activity has been increased by 230 %.

“It’s obviously amazing, but it’s easy to understand. Completing tasks and levelling is always fun, says Carl Bjerkne, and continues:

“We live in a time where it is increasingly difficult to keep people’s attention. With these types of solutions, we can keep the user’s attention, which means increased profitability for the company. Meanwhile, the best part is that we at the same time make the user experience better. This means that gamification is a great thing for everyone.”

For more information, contact:
Peter Luts
Chief Sales & Marketing Officer