Why is there a need for gamification in healthTech?
Motivation and its impact on humans’ work, hobbies and everyday life is an escalating field. Many new motivational interventions have been designed and tested. Compared to traditional persuasive technology and health games, gamification is posited to offer several advantages for motivating behaviour change for health and well-being and is increasingly used. The method is widely used in the field of developing digital pharmacology and e-health. This because at the time being the field is facing the same challenges as all other industries – problem with the client’s retention, conversion, and engagement.