Why is there a need for gamification in healthTech?
Motivation and its impact on people’s work, hobbies and everyday life is an escalating field. Many new motivational ideas have been designed and tested. Compared to traditional persuasive technology and health games, gamification offers several advantages for motivating behavioural change for health and well-being and is increasingly used. The method is widely used in the field of developing digital pharmacology and e-health, due to the same industrial challenges of our time – problems with the client’s retention, conversion, and engagement.