A/B/C testing

DESCRIPTION

GWEN Implementations can be tested using a A/B/C-method. This is a function with the intent of testing different balance for an implementation. 

CONDUCT

This is achieved by splitting up users registered in GWEN into an A-Group, a B-Group and a C-Group and then applying different Gamification Packages to each of the groups. There is no limitation on how different the Packages can be between groups.

RESULT

This feature enables the comparison of how well the different setups performs towards the same metrics flags.

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SEGMENTATION

Segmentation is constructed to better serve users by being able to offer user experiences and journeys that better match their needs and wants.

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MODULES

Multiple user behaviours and events linked together and rewarded through a specific game element.

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PACKAGES

A collection of Modules brought together in a Packages in order to focus on a specific desired outcome.

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A/B TESTING

GWEN Implementations can be tested using a A/B-method. The A-Group and B-Group is exposed to different Gamification Packages or lack of.

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