A/B/C testing

DESCRIPTION

GWEN Implementations can be tested using an A/B/C-method. This is a function with the intent of testing different balances for an implementation.

CONDUCT

This is achieved by splitting up users registered in GWEN into an A-Group, a B-Group and a C-Group and then applying different Gamification Packages to each of the groups. There is no limitation on how different the Packages can be between groups.

RESULT

This feature enables the comparison of how well the different set-ups perform towards the same metrics flags.

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SEGMENTATION

Segmentation is constructed to better serve users by being able to offer user experiences and journeys that better match their needs and wants.

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MODULES

Multiple user behaviours and events linked together and rewarded through a specific game element.

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PACKAGES

A collection of Modules brought together in a Package in order to focus on a specific desired outcome.

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A/B TESTING

GWEN Implementations can be tested using an A/B-method. The A-Group and B-Group are exposed to different Gamification Packages or lack thereof.

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