A/B Testing

DESCRIPTION

GWEN Implementations have the possibility of being tested using an A/B-method. This is achieved by dividing users registered in GWEN into an A-Group and a B-Group and then applying different Gamification Packages or lack thereof, to the two groups.

CONDUCT

When A/B-Testing, Group A and Group B will use the same Gamification Set-Up, but Group B will not be exposed to any Modules, resulting in no Gamification elements being showed.

RESULT

You will know what group (A or B) the user belongs to, from the first response our GWEN platform sent to you after the user has been authenticated. When the A/B-Test is live, the effect of GWEN is shown as the default metrics view in the GWEN Admin Tool’s dashboard.

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A/B/C TESTING

When A/B/C-Testing, Group A, Group B and Group C can use both different Modules and different Gamification Set-Ups.

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SEGMENTATION

Segmentation is constructed to better serve users by being able to offer user experiences and journeys that better match their needs and wants.

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MODULES

Multiple user behaviours and events linked together and rewarded through a specific game element. 

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PACKAGES

A collection of Modules brought together in a Package in order to focus on a specific desired outcome.

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