Tutorials

TUTORIALS IN GAMIFICATION:

Get a great onboarding and guiding experience and offer more deep-dive guides for gamification, helping the user to get started, push for conversion and deeper understanding. Tutorials are used for marking the steps and techniques in the user journey, in order to make the navigation process easier. Tutorials make the user more confident in the gamification concept in order for them to be more productive.

Users have a limited amount of time that they are ready to allocate to learning how a product works. People also have a limited capacity of working memory, so creators need to limit the dose of information put in at any given stage.

TECHNICAL DESCRIPTION:

Every time a Tutorial is completed for the first time, the Tutorial module will reward the user based on the module’s EffortBase multiplied by the RewardFactor.

The first step is always a presentation of what’s to come and contains a CTA-link triggered by the “next”-button.

The last step is always a congratulatory message and is presented with a button to take the user to the next tutorial.

The very first and the very last tutorial only contain one step each. These steps behave like the last step in a regular tutorial. Every time a Tutorial is completed for the first time the Tutorial module will reward the user with the modules Effort Base multiplied by the rewardFactor for each of the currencies.

Technical Specification:

A series of guides in several steps (at least 2 per guide) taking the user through a flow set up by the client.

Each guide consists of a guide image, a title, a description, a CSS-selector to highlight parts of your product and a continue button.

The Continue button needs a CTA link in the first step of the Tutorial. The following steps’ Continue buttons will only trigger the next step in the tutorial.

All steps are managed by the client in the CMS.

Completing a tutorial will grant the user a reward. The reward is based on variables set in the chosen Behaviour Table & Module Package in CMS.

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