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Case Study

Changing the way horses are monitored: How Gamification can be applied to help users complete tasks and to become more engaged.

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Videquus is a service that gives users knowledge and helps one take care of their horse in a safe way. With the app, users survey their horse when the stable is closed and everyone has gone home. The Videquus app is connected to an intelligent camera whose special technology is built for detecting abnormal motion patterns and sending an alarm directly to users’ phones.

The users get the opportunity to get to know their horse in a new way and can take measures to increase the horse’s well-being and maximize performance. A new way to feel safe and avoid unnecessary costs.


From the start, Videquus’s team was driven and focused on acquiring new customers and reactivating lost users.
Acquiring customers is the first goal, but re-engaging users to boost their usage of the app is the true road to success. To triumph in their goals, Videquus strategically set their KPIs and formed a powerful strategy to reach them:

Increase recurring usage of the app by engaging users with positive reinforcement

Facilitate usage through onboarding stages and an A/B test, to find out what works most efficient for different target groups

Get deeper insight into your customer base

Using GWEN as their gamification platform, Videquus quickly helped their user base whilst optimizing the onboarding phase. A/B testing and tutorials helped Videquus gain deeper customer insights as well as improve user engagement. Insert Coin’s Gamification Platform GWEN’s Tutorial feature improves onboarding and engagement.


GWEN’s flexible, enterprise-grade engagement builder delivered a very effective A/B and tutorial solution that helped Videquus marketers to dynamically approach their audience. Through the tutorial, users were positively encouraged to complete complex assignments. Videquus successfully, through A/B testing, explored how users reacted to the gamification.


The Tutorial feature was applied in the onboarding phase in order to push users through complex behaviours; Videquus wanted to approach users who had not finished the onboarding stages and analyse what it was in their user behaviour that led to the loss in engagement. The plan of boosting the activity of their audiences worked wonderfully for the brand and increased engagement.


GWEN Widget

Videquus re-captured its users’ attention and engagement by helping them actively, and in real-time, through tutorials, while analysing user behaviour by implementing A/B testing through the GWEN Widget. Videquus used GWEN to build dynamic tutorial events and re-engaged users at various touchpoints along their journey, increasing engagement rate by 101%.

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