What is gamification?

Gamification is using elements from the world of games in a non-gaming environment.

It can be applied in basically any context where you want to drive user behaviour, from education to online shopping.


The power of 
Gamification, which is linked to putting the users in the centre of their experience and make them an active participant in the user journey.

Today there are so many choices and competition in our everyday lives. It is hard to engage us and drag our attention to a new site or service. Businesses must innovate in order to stay relevant and to motivate users and employees. The main objective of any Gamification initiative is to enhance the user experience by refining the user goals and create accessible and actionable goals and feedback.

Insert Coin matches relevant user behaviours with gamification mechanics in order to increase engagement.

It does not matter if one wants to encourage employees or customers. The increase in motivation and results will be there if gamification is used right.

This is one of the things we do best

With the Internet spreading like wildfire and reaching every part of our daily life, more and more traffic is directed to websites in search of information.

What’s the market for gamification today?

The gamification industry is growing extremely fast. Across almost all industries the need to create engagement has propelled this trend. Digitalisation has come a long way and this is a natural next step.

Where do you think that the market for gamification will be in ten years?

Our belief is that most digital apps and services will use some sort of gamification. It will be standard and mandatory. The ones who did not adapt will not have kept their users. Gamification won’t be optional in the future. Companies and organizations that fail to engage and keep up to speed on the new engagement economy won’t survive.

Why should you have gamification?

Users want to engage with brands and products. We must encourage this and let them create a relationship. We must provide better and more instant feedback and keeping the attention up for our customers and employees.

Why should you go with Insert Coin?

Insert Coin is the leading expert in gamification. We have some of the most well-known authors and thought leaders in our team. Experience and knowledge are key to success.
When Insert Coin uses the word Gamification it is with both great passion and great respect. Great passion for its ability to create engagement the way games do and great respect for the craftsmanship it takes to get it just right.

The “game”-aspect of the term could make one think that in order to gamify something, it needs to be made into “a game”. Nonetheless, for the most part, it is a recognition of games as a medium that has always embraced a more User-Focused Design that remembers that the users in the system, have their own will and desires and therefore need a reason why to engage.

Gamification is all about providing a “why” and Insert Coin does this in a similar way as games so successfully have done for thousands of years, through our Gamification platform: GWEN, Gamify the World Engine.

It always comes down to providing the user or audience with a reason why to do the things you want them to. In many industries across the world – engagement is broken – the audience is looking for you to provide them with the answer.

What is the business use for companies that are thinking about using gamification?

Today there is so much choice and competition that user engagement is very hard to achieve. Businesses must innovate in order to stay relevant and to motivate users and employees. The Goal for Gamification is to enhance the user experience in order to increase key business metrics such as engagement, retention, learning, and loyalty.
In its essence, we match relevant user behaviours with gamification mechanics in order to increase engagement. It does not matter if you want to encourage your employees or your customers. The increase in motivation and results will be there if gamification is used right.

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