Whitepapers

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E-commerce & Gamification

The e-commerce industry, just as all other industries today, is facing great challenges when it comes to customer retention, conversion, and engagement.

Cost Per Acquisition (CPA) is costlier than ever. Every competitor in the field is struggling to be top of their customers minds with all means available. So how can you make your business stand out? Do you position yourself as more sustainable, more price-worthy or maybe just more service oriented than others? And are there other strategies, beyond these, to build customer engagement and brand love? For example, by adding more playful, game-like and delightful features to the service design and user experience?

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Gamification in HR

The HR-sector has been talking about gamification for a long
time now…

…but the term has been dealing with the prejudice of representing a way too competitive part of business- and organizational culture, merely acting as an external incentive triggering individual and not team efforts.

Gamification in HR is so much more about behavioural design than competition. When discussing gamification and HR, we should shift focus
from external forces, like gaining points and climbing highscore charts, to instead focus on how game design can act as a motivator triggering the employees inner drive and will to level their performance.

Design structures borrowed from games has the possibility to support an organization’s overall business goals through, for example, developing efficient, digital onboarding processes, or in preparation of staff appraisal.

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Gamification in E-health

In the field of life-science and e-health gamification has emerged as an essential tool to link many of the motivational and behavioral theories in psychology, central to successful behavior change.

Gamification has been proven to align with the so-called “Goal setting theory” (Locke 1968). A theory highlighting the importance of clear end goals for the subjects’ well-being and goal-satisfaction, with the added motivation of distinct and achievable subsidiary goals to make the work more manageable and rewarding. Gamification presents itself as an excellent tool for this by showing a clear target and rules for the employee(s) to follow on their way to achieving their respective goals.

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Gamification och E-lärande

Only available in Swedish

“Why Should I Care About Gamification?” is a completely legitimate question. Landers and Armstrong (2016) believe that there are several advantages when it comes to working with gamification in several different fields. One reason why gaming is so successful in terms of motivation and commitment among employees is that it is based on designing and encouraging interactivity at work. It has been shown that when it comes to building motivation among users, it is effective to work with triggers based on long-term and short-term goals that are easy to follow, have control over and feel that you can influence (House 2012).

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