Game design to engage users on their journey
We know how to use game design principles and classic game design components such as points, badges, missions, achievements and leaderboards in a non-game context to design a more interactive and engaging experience. By creating the right balance and dynamics, we make sure our client’s end users are on their toes and active throughout their user journeys.
GWEN helps clients leverage the learning elements and increase engagement in their service. Accepting challenges, setting goals, scoring and climbing leaderboards are all human drives that can help boost activity in most services.
Increase retention and conversion
Research shows that users tend to spend more time in products that provide them with meaningful feedback on how to succeed and help them progress. Providing meaningful interaction, and keeping your target audience interested and active, both help to build brand love for your service and a relation that is more likely to retain your users. In the attention economy of today, it has become more and more of a necessity to actively challenge your users. GWEN can help with that by providing tutorials, on-boarding, achievements and a level system.
By creating missions and challenges that nudge users to complete specific tasks in your service, as well as rewarding them for certain behaviours, such as usage streaks and combinations of actions, we can drive those behaviours and increase conversion rates and stimulate loyalty.