Why get GWEN?

For the Love of Data and Metrics.

If you want to drive user behaviour and boost your key metrics you have come to the right place!

GWEN is a complex, yet easy to use, Gamification platform based on research and experience, constantly refined and enhanced to bring you the best possible experience. It runs on the Google Cloud Platform and is provided as gamification-as-a-service (GaaS) which accounts for scalability and flexibility.


By tapping into our platform, our clients are able to supercharge their services using GWEN’s modular and flexible components that work together in an interconnected ecosystem, which allows for a fine-tuned and highly customisable user experience! We are experts in our respective fields (systems development, game design, learning and behaviour design) and we are passionate about real user data. We bring you the tools to measure, analyse and continually improve your gamification design. GWEN helps our clients leverage learning and engagement in their services. Accepting challenges, setting goals, scoring and climbing leaderboards are all human drives that can help boost engagement in all services.

Game design to engage users on their journey

We know how to use game design principles and classic game design components such as points, badges, missions, achievements and leaderboards in a non-game context to design a more interactive and engaging experience. By creating the right balance and dynamics, we make sure our client’s end users are on their toes and active throughout their user journeys.

GWEN helps clients leverage the learning elements and increase engagement in their service. Accepting challenges, setting goals, scoring and climbing leaderboards are all human drives that can help boost activity in most services.

Increase retention and conversion

Research shows that users tend to spend more time in products that provide them with meaningful feedback on how to succeed and help them progress. Providing meaningful interaction, and keeping your target audience interested and active, both help to build brand love for your service and a relation that is more likely to retain your users. In the attention economy of today, it has become more and more of a necessity to actively challenge your users. GWEN can help with that by providing tutorials, on-boarding, achievements and a level system.


By creating missions and challenges that nudge users to complete specific tasks in your service, as well as rewarding them for certain behaviours, such as usage streaks and combinations of actions, we can drive those behaviours and increase conversion rates and stimulate loyalty.

World-leading experts

Our internationally acclaimed experts contribute to the success of the platform by constantly suggesting improvements, additions and redesign to modules and to the gamification ecosystem of GWEN as a whole. Insert Coin keeps on pushing the borders and putting high demands on the excellence of our product by involving academic research and validation as well as professional evaluation on both the pedagogical, cognitive, behavioural and usability aspects of the platform.

Robust admin portal

All clients have access to their own GWADMIN tool, which provides their teams with a dashboard of metrics and insights about user activity in their service. Clients can easily monitor and optimise their setup. All the modules are configurable with support for creating tutorials, iterative copywriting as well as adding your own images and branding themes. For the coders on the client team, there is an excellent API-documentation site that consists of ready-to-use snippets, personalised for your specific setup.

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