Gamification is not a game. It is the application of game design and game mechanics in non-game contexts. It’s taking what’s fun about games and applying it to situations that maybe aren’t so fun.

Yes and No. The “game”-aspect of the term could make one think that in order to gamify something, it needs to be made into “a game”. Nonetheless, for the most part, it is a recognition of the fact that games have always embraced a more user-focused design that remembers that the users in the system have their own will and desires and therefore need a reason to engage.

Attention is a scarce commodity and you really need to engage users so that they can "afford" to use their precious attention on your digital product. Committed users come back more often, spend more (or are more productive) and market your product themselves - which in turn attracts more new users.

Engagement and behavior are connected to a person’s level of interest and attention. The more time someone spends engaged with a product, the more invested they are in that product - and the more attention they will tend to give it over time.

Not only does this produce more opportunities for monetization, in ads or payments, but it also increases brand awareness and loyalty. The success or failure of your company might literally depend on it.

Gamification is a great way to grab someone's attention by creating a more engaging experience.

Attention is a scarce commodity and you really need to engage users so that they can "afford" to use their precious attention on your digital product.

Engaged users come back more often, spend more (or are more productive) and market your product themselves - which in turn attracts new users.

Yes! Gamification helps increase engagement levels, and engaged users, customers and employees all tend to stick around for longer.