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See how Twiik used our gamification platform to increase in-app purchases by 26% and time spent on workouts by a whopping 55%

A healthy engagement boost

GWEN is helping the users to maintain a high level of engagement and activity in the app, reaching goals and improving results from working out. The retention rates are boosted and the users choose to stay and use the app for their health-improving activities. Twiik is able to analyze and improve their services thanks to valuable data and insights from data tracked in behaviors and events.

+ %

In-app purchases

+ %

Time spent on workouts

GWEN’s key benefits

Motivating and encouraging user experience through game mechanics. 
Seamless integration and implementation with the Twiik app thanks to open API documentation for GWEN.
  Valuable insights and user data through tracking of behaviors and events.

Mechanics used










Stand out of the crowd

The health industry is flooded by gyms, personal trainers, apps – all giving the user their specific promise of success and great results. The e-health sector is not an exception but is constantly fighting the war of attention – the attention economy. To be able to turn those bounce rates around Twiik learned that gamification is a great way to make the users commit to the app, and increase the stickiness. The aim is to find a way to get closer to the users, motivating them in their endeavors and boosting them with realtime feedback in each success on the way. To celebrate the small victories, offer a clear path of progression and let them compete with each other.

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Real user value

Gamification through Insert Coins GWEN (Gamify the World Engine) provides Twiik with a layer of intuitive, motivational and fun-loving game design, integrated into the existing app through API. By using the Progression-mechanic the users obtain an explicit sense of progression, to keep up the motivation and feeling of moving in the right direction. All efforts are celebrated by giving the user XP (experience points), celebrational feedback and regular level-ups as the user gain experience points.

The Achievements mechanic makes it visible for users when they reach milestones and goals, also handing out pop-ups and motivating events.
Coins are gathered when leveling up. These coins will, later on, be possible to use in a Rewards mechanic in the app, working out as an extra encouraging gesture to the user. The users will then be able to purchase real value items in exchange for the coins gathered. Last but not least the Leaderboard mechanic is used to enable friends to challenge each other in the app.

And if all these benefits weren’t enough, Twiik gathers extremely valuable data and information about their users, all thanks to GWEN. Through the admin tool GWEN Admin, the results and performance data are all gathered. Through the Metric tools, one can easily analyze the progress and performance of the user, and track events and behaviors for future improvements and development of the product.

The Progression mechanic

Provides users with a path of clear progression, making small victories count toward the greater goals in a meaningful way.


Mark milestones in user efforts and deepen user relationship with the app, making it more engaging to use and easier to recommend to friends

Valuable user and performance data

Made available through GWENs API and admin interface, increasing the understanding of user needs for future development and optimization.

UX analysis and efforts

Improving the onboarding for both users and content creators.

Words from our client

“A great benefit was the flexibility of Insert Coin as a partner. We didn’t have to change our workflows, they were basically integrated into our workflows. They were in our Slack channels and we had daily interactions. It almost became an internal project”


Anders Gran
Chief Executive Officer & Co-Founder | Twiik

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